Take Your Vitamin Z), I couldn’t take my mind off it. As you can tell, the sign serves as a warning—bluntly, succinctly and to the point. It clearly communicates its message, is free from ambiguity and is universal in its application. It does not waste space with superfluous information.
It’s awfully plain though. Its message might have been more entertaining, using contemporary illustrations from TV and movies. It might have been flashier, using the latest multimedia technology. It might have been more practical, and dealt with things like the weather, current events or politics. It certainly could have used a joke or two to lighten the mood a little bit. But that would have only been if the sign’s purpose was to call attention to itself.
As it stands, the sign’s purpose is clearly not to call attention to itself. The sign’s purpose is to call attention to what lies ahead. It is to stand as a clear and unambiguous warning to all who pass that way. The message is clear—if you continue in your present direction, in your present state, the consequences will be severe.
I wonder if the message is equally clear and unambiguous from the pulpit of the little brick church in the picture.
As I prepare for next Sunday’s messages, I pray that I remember that my purpose is the same as that sign’s. As a preacher of the Gospel, my purpose is not to entertain. My purpose is not to be flashy. My purpose is not even to give “practical” advice. My purpose is to proclaim the Word. My purpose is to point to Jesus and call attention to Him.
Lord, grant that I may be as clear and plain as that sign.
1 Timothy 4:16
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